IDEA

Simply: beautiful lingerie from all over the world, where a percentage of the profits go towards Fertility Network UK, the UK's leading national patient fertility charity, raising awareness and funds for those with fertility issues- whatever they might be. 

WHY NOW?

Despite having been told consistently that our population was growing at an alarming rate, it now seems as though the tables have turned- in Europe anyway. One in six couples in this country have difficulty conceiving a baby, and the number of couples seeking medical help to have a family has risen dramatically. Fertility problems are becoming far more apparent in the UK, hence the significant fall in birth rates within the UK. Advances in medical treatments mean it is technically possible for many more couples with fertility problems than ever before to conceive a baby. However, ironically, the current cash crisis in the NHS means that, in practice, many couples are denied any treatment at all. As far as knickers go however, things are on the up. Lingerie is no longer for men, the power of pants has been transferred to women and is now being used as a weapon for self-love; figures show that since 1999, the average amount of knickers owned by a woman has tripled (from 12 to 34), and 61% of women admit Fifty Shades of Grey has encouraged them to buy special occasion underwear- what a time to be buying panties!

WHY ME?

Hi there! My name is Natasha Bishop and I am the founder of The Pants Project. I am now 19, but when I was 16 I was diagnosed with Mayer-Rokitansky-Küster-Hauser (MRKH) syndrome. MRKH is a disorder that occurs in females and mainly affects the reproductive system. Although everything looks normal on the outside, this condition causes the vagina and uterus to be underdeveloped or absent. Affected women usually do not have menstrual periods due to the absent uterus, they will not be able to carry a child and having sex can be a complicated ordeal. Having experienced a time when I felt as far from femininity and womanhood as possible, it was pants that saved me: a pair of underwear that made me feel invincible. I truly feel that women deserve to feel beautiful every single day, no matter their genetic makeup. Infertility issues need to be addressed on a broader and more topical scale, and thus #ThePantsProject is born. 

"Lingerie is the maximum expression of a woman's femininity" (Dolce & Gabbana)